Retail is King

This article is part of the results of The Biggest Fleet 2025. Click here for all results

Retail has emerged as the single most important driver of cleaning robot adoption worldwide. No other sector combines standardized layouts, high traffic, and measurable return on investment in quite the same way.

The Biggest Fleet 2025 ranking confirms this: Walmart, QuikTrip, Sam‘s Club, Denner, and ROSSMANN all sit among the top ten global operators of robotic cleaning fleets. Together, they represent not only scale but also regional diversity – from American hypermarkets to European discount and drugstore chains. Their trajectories, compared to the 2024 ranking, show how retail is shaping robotics adoption across every major market.

Regional Adaptation and Store Formats

The U.S. market favors scale. Walmart (#1) and Sam‘s Club (#4), a Walmart subsidiary, both powered by Tennant machines, operate massive fleets across their large-format stores. With QuikTrip (#3), another heavyweight steps onto the automation stage, deploying Pudu machines — from the Chinese manufacturer — in significant numbers across the North American continent. One reason for this shift is that, unlike Walmart locations, QuikTrip stores have far more limited space — too limited for Tennant’s large machines. In general, however, the consistent layouts of convenience-store formats provide ideal conditions for autonomous scrubber-dryers, which can seamlessly switch between ride-on and self-driving modes.

In Japan, FamilyMart (#20) shows the opposite extreme. Its compact outlets demand smaller robots designed for cluttered spaces. FamilyMart’s units, developed with BIB, not only clean but also carry merchandise baskets, doubling as moving product displays — an inventive use of limited square footage.

Europe presents yet another model. Denner (#7) in Switzerland and ROSSMANN (#9) in Germany deploy mid-sized units from Pudu and Gausium. These are well suited to European store sizes, but scaling them might be complicated for some retailers because of decentralized ownership structures. Many outlets are franchise or semi-independent, meaning adoption requires dozens of individual decisions rather than one centralized rollout.

Operational and Economic Challenges

Rolling out robots at retail scale introduces significant challenges. Cleaning schedules are one of the most sensitive issues. In the United States and Asia, many stores operate 24/7, meaning robots must navigate among customers during open hours. In Europe and in Japan, where closing hours are more common, robots can run at night — but this requires integration with alarm systems, access controls, and staff routines.

Deployment logistics are another hurdle. Robots must pass through automated staff or logistics doors, be stored in small backrooms, and connect to charging infrastructure that was never designed for them. Every practical obstacle multiplies when hundreds of stores are involved.

Maintenance and service at fleet level become critical. One broken machine in a single store may not matter, but widespread downtime can compromise entire chains. Service partners must provide rapid response, spare parts, and software support across regions. This raises questions about who can handle such scale, and at what cost.

The economics of robotics also vary. In the U.S., robots may replace outsourced cleaning staff, making cost savings straightforward to calculate. In Europe, where in-store staff often perform cleaning themselves, robots change internal
workflows rather than reduce headcount. Justifying investment then depends not only on cost but on consistency, safety, and freeing staff for customer-facing tasks.

Finally, the issue of fragmentation looms large. Chains not in the ranking like the German Edeka operate as semi-independent outlets. Unlike our Glorious Five, which can make a single corporate decision, European adoption for the others might require convincing hundreds of local managers. This creates a distribution and deployment challenge for both retailers and their service partners.

What has happened in the retail sector since 2024?

 

QuikTrip (USA) – New to the ranking and immediately landing at #3
New to the ranking and immediately landing at #3, QuikTrip enters with an impressive deployment of 1,200 Pudu robots. The Tulsa-based convenience retail chain operates 953 stores across the Midwest and South and is known for clean, well-run locations and consistently strong customer service. Its nationwide rollout of Pudu cleaning robots—implemented together with Pringle Robotics—has drawn widespread attention, with countless TikTok and Instagram videos showing customers delighted by the autonomous cleaners.

Denner AG (Switzerland) – also new and entering directly at #7
Denner, Switzerland’s third-largest supermarket chain with about 860 outlets, appears in the 2025 ranking for the first time. It now operates around 200 Pudu robots,
making it the highest-ranked Swiss retailer. Denner’s entry reflects the growing
momentum of robotics in European discount supermarkets, even amid the
challenges of decentralized ownership and varying store formats.

ROSSMANN (Germany) – Rank #9 in 2025 (up from #16 in 2024)
ROSSMANN, one of Europe’s largest drugstore chains with about 4,700 outlets across multiple countries, has made the biggest leap among the five highlighted retailers. From 45 robots in 2024, it has expanded to 170 Gausium units in 2025. This rapid scale-up demonstrates how quickly European retailers can move once pilots prove successful, particularly in standardized drugstore formats where frequent light cleaning is required.

Supermarkets from the Baltic states –
New to the ranking and showing strong early momentum
The Baltic region, long recognized for its digital-forward mindset, enters the ranking with several supermarket fleets that reflect a notably low barrier to adopting robotics. ELVI (Latvia), IKI (Lithuania), and RIMI (Latvia) all appear with compact but growing deployments, indicating that retailers across the Baltics clearly see the potential of cleaning automation. While the current fleet sizes remain modest, the presence of multiple operators in the ranking underscores a regional readiness to scale—and a cultural openness to robotics that positions the Baltics as one of Europe’s most
promising growth markets for autonomous cleaning.

Outlook and Future Trends

The Biggest Fleet 2025 data highlights how retail robots achieve above-average utilization, cleaning larger areas more consistently than in other sectors. Yet the real growth opportunity lies ahead. Small-format retail — gas stations, kiosk outlets, and urban mini-markets — remains underserved. Current robots are often too bulky or expensive, while microbots are still limited to vacuuming. The missing piece is a compact, affordable scrubbing robot under $10,000, a development that could unleash a dramatic expansion of retail fleets worldwide.

Conclusion

The story told by the Biggest Fleet 2025 ranking is clear: retail chains are not just adopting cleaning robots, they are defining the standards for scale, efficiency, and adaptation. Walmart and Sam‘s Club represent consistency and scale in the U.S., FamilyMart shows innovation in compact formats, Denner makes a strong debut for Swiss supermarkets, and ROSSMANN demonstrates Europe’s ability to scale once proof of concept is established. Retail, with its unique combination of scale, standardization, and operational necessity, remains the sector driving global adoption of cleaning robots. And as the next generation of compact machines arrives, the transformation will not stop at hypermarkets or drugstores — it will extend to the smallest outlets that form the backbone of daily retail life.

This article is part of the results of The Biggest Fleet 2025. Click here for all results